Why would you want a phone...

when you could have a naked woman?

I'm sure I don't have to point out that this ad could just have effectively been done without using a nude model.

Of course, the big question to ask is what values do the advertisers want associated with their phone. In this case, as it will be with many others, it's obvious.

It would be hard to argue that this ad doesn't (poorly) use a heterosexual male fantasy to sell the product.

I doubt advertisers would even try to argue against it. The thin, blond woman is supposed to be as much a part of the phone as a blue tooth headset or SIM card.

In cases of useless nudity like these, it's easy to tell what the advertisers think good nudity. Could you imagine any other type of body being used seriously in this context?

But the nature of advertising gives rise to questions about the standards I'm analyzing. The one that I'm most interested in is, given the need for advertising (and other media) to appeal to a mass audience, what role do we play in tandem with this media to create the unreasonable standards often propagated in it?

Photo by Christine Chen.

Modeled by Karen Bullock.